Daddy Yankee, aka Raymond Ayala, is Edgar Dinero, a charismatic young man from the slums of Puerto Rico tangled in the thug life of his neighborhood. Falling in love with an uptown girl, Dinero must conceal his ties with the violent underworld. Edgar may run, but can t hide from the corrupt cops and the war for power among his men. Will he live as the Boss of the Underworld or as the King of Reggaeton?